AWFUL QUALITY
BAD QUOTE PT1:
GREENER GRASS
(2020)
role
ART DIRECTION
creative services
DESIGN
the founders of the amsterdam based clothing brand awful quality, were fed up with working for other companies, agencies and brands. they wanted their own spotlight to shine ‘awful quality is a place where we can f*ck around, run away from too serious corporate projects, our vision, our rules, all the things we’re not allowed’.