ONTHEBLOCK
- WOMXNONTHEBLOCK
(2021)
role
CREATIVE DIRECTOR
creative service
VIDEO DESIGN
BRAND - ACTIVATION
ontheblock is an amsterdam based independent female-powered streetwear store since 2013.
the womxnontheblock project is a transmedia campaign to visualize and empower the strong womxn from the ontheblock community. to offer a platform for support and being each others inspirations. the project consist of opening the first physical store and a short documentary series with a vogue dancer and an artist in fine art. I was in charge of the creative direction, video design, graphic design and the socials.
the womxnontheblock project is a transmedia campaign to visualize and empower the strong womxn from the ontheblock community. to offer a platform for support and being each others inspirations. the project consist of opening the first physical store and a short documentary series with a vogue dancer and an artist in fine art. I was in charge of the creative direction, video design, graphic design and the socials.